Miami Shoot Magazine

December 5, 2025
September 6, 2025
July 3, 2025
July 2, 2025
June 19, 2025
June 10, 2025
May 8, 2025
April 23, 2025
April 12, 2025
April 9, 2025
April 3, 2025
April 1, 2025
March 31, 2025
Menu

the Setai

Fashion, MSM Online, Swimwear

Your Guide to Miami Swim Week 2015

/

By Gisel Habibnejad Miami Swim Week is only a day away and with so many fashion shows and events occurring this week, it’s hard to keep up. MSM has compiled a list of scheduled events to make sure you don’t miss a beat. WEDNESDAY, JULY 15TH Peroni Annual Sneak Peak ­– 6-9pm ­– STK Miami THURSDAY, JULY 16TH Art Institute Fashion Show – 1pm – Main Funkshion Tent Liliana Montoya – 6pm – Main Funkshion Tent If you love mermaids, you are not going to want to miss Liliana Montoya’s Swim Spring/Summer 2016 collection. The show will include “sea-jungle” inspired trends that are all the rage this summer. Planet Fashion TV VIP Opening Night Reception & SWIMMIAMI Kickoff – 6-10pm – W Hotel What better way to celebrate the first official day of Miami Swim Week than with a special performance by MSM’s co-owner, Julio Iglesias Jr.? Sponsored by Planet Fashion TV, the fun event will include a presentation by Lacoste™ to celebrate the opening of SWIMMIAMI 2016. RSVP: (305)793-1389 Art Hearts Fashion – 8pm – Main Funkshion Tent Peroni Emerging Designers – 9pm – SLS Hotel FRIDAY, JULY 17TH Gypsea Swimwear & Lychee Swimwear – 12-2pm – Kaskades Suites Issa de’ Mar Dinner & Presentation – 6pm – Soho Beach House Robb & Lulu – 6pm – Main Funkshion Tent SAME SWIM by Shea Marie ­– 6-8pm ­ EDITION Hotel Clover Canyon Presentation – 6:30-8:30pm – SLS Hotel Hammock Runway Show – 7pm – W Hotel Dijana Swim – 7pm – Bass Museum Filthy Haanz – 8pm – 1Hotel Mikoh – 8:30pm – 1Hotel Mikoh designers Oleema and Kalani Miller showcase their latest swimwear collection highly influenced by surfer chic meets femininity. Style Saves Swim – 9pm – EDITION Hotel Sinesia Karol – 9pm – The Setai San Lorenzo Bikinis – 9pm – W Hotel Wildfox NightSwim – 9pm-12am – Delano South Beach 6 Shore Road by Pooja – 9:30pm – Main Funkshion Tent Mia Marcelle – 10pm – 1Hotel At this year’s Miami Swim Week, fashionistas will be excited to learn that the Mia Marcelle 2016 Collection is bigger and better than ever. You can also expect the men’s line to be joining the runway once again! Hot As Hell Party – 10pm-12am – Soho Beach House SATURDAY, JULY 18TH SwimShow – 9am-6pm until Monday – Convention Center Hammock Trade Show – 9am-6pm until Monday – W Hotel Cabana Trade Show – 10am-6pm until Monday – Collins Park Zigilane Lunch & Presentation – 12pm – Delano Hotel Bungalow 253 by RxGenesys – 1-4pm – EDITION Hotel Escape Miami Style Lounge – 1-6pm – Shelborne Hotel Elite Gifting Lounge & Body Beauty Suite – 1-6pm – 1Hotel Keva J. – 2-4pm – Ritz-Carlton Hotel Mohini – 4-6pm – Shelborne Hotel DIVE Preview – 5pm – SPACEBY3 Gottex – 6pm – 1Hotel Tori Praver – 6:30pm – Main Funkshion Tent CFDA Fashion Incubator Presentation – 7pm – W Hotel Mara Hoffman – 8pm – Casa Casuarina – Invite Only DIVE IN Movie – Swim Week Edition – 8:30pm – The Standard Luli Fama – 9pm – Main Funkshion Tent Join Luli Fama as they present their latest swimwear dream catcher themed show. Being one of the highly anticipated designer brands at Miami Swim Week, you won’t want to miss it! Caffe Swimwear – 9pm – W Hotel Belusso – 10pm ­– 1Hotel With celebrities like Jessica Biel, Miranda Kerr, Eva Longoria, and Chrissy Teigen rocking this swimwear brand, you know you can only expect unique and detailed designs by Belusso. The comfortable pieces exude luxury as this year’s designs were inspired by Steve McQueen’s automobile collection. Frankie’s Bikinis – 10:30pm – W Hotel SUNDAY, JULY 19TH Akai, Alexibella & Siempre Golden Brunch – 11am – Seagrape at the Thompson Hotel Swim Week Field to Table Brunch – 11am-3pm – Mmmm French Café We Are Handsome Preview Brunch ­– 11:30am – EDITION Hotel The always interesting, We Are Handsome designs never seem to disappoint. This year, the Australian-based brand will showcase their latest pieces with an exclusive presentation at the EDITION Hotel. Lazy Sunday BBQ: Swim Week Edition at The Standard Spa Miami Beach – 12-8pm – Standard Spa Bungalow 253 by RxGenesys – 1-4pm – EDITION Hotel Swim Week Pool Party – 2pm – The Broken Shaker Anita Rincón Swim – 2-4pm – Riviera Hotel Nookie – 5-7pm – Mondrian Hotel Lycra Presents: Lybethras & Lila Nikole – 6pm – 1Hotel SwimShow Cocktail Pool Party – 7pm ­– Thompson Hotel Protela Colombian Trend (Maaji, Agua Bendita, Hernan Zajar, Saha, Malai, Firlan) – 7pm – W Hotel Maaji – 8pm – Main Funkshion Tent Hot As Hell Resort/Spring 2016 Collection – 8:30pm – 1Hotel Hot As Hell designer Sharleen Ernster debuts her first ever swimwear collection at this year’s Miami Swim Week. With previous experience as the Chief Design Officer of Guess, it’s safe to say this collection is one to watch out for. AD for Men – 9pm – SLS Hotel Floridita – 9:30pm – The Setai Acacia – 9:30pm – Main Funkshion Tent Indah – 10:30pm – W Hotel

Cover Stories, Fashion, Makeup & Hair, The Issue

Lilly Ghalichi: Lawyer, Lashes, & Luxury

/

By Gisel Habibnejad   To outsiders, she may just look like the ideal “Persian Barbie.” But, to those who know her and what she stands for, Lilly Ghalichi is much more than meets the eye. Already established as a highly sought after TV personality, starring in Bravo’s Shahs of Sunset, she has been busy becoming successful in the industries of fashion and beauty. Lilly made her television debut on the reality TV show, Shahs of Sunset. The show follows the lives, romances, careers, and family events of a group of Iranian friends living in Los Angeles – which sometimes ends up with drama. While Lilly has decided to no longer be part of the show, she is still grateful for the experience. “I found myself channeling all my energy to things that weren’t benefiting my life, and engaging in behavior I wasn’t proud of, so I decided to make a change. I don’t regret doing the show, it was an incredible experience, but it wasn’t for me.” However, when asked if she would ever return to reality TV, she provided a major cliff hanger, “I would never say never.”                                 Meanwhile, Lilly has blossomed in the world of business. She has her hands dipped in fashion and beauty – every girl’s dream! She started off with designing bikinis for her Femme Noir Swimgerie and soon after joined forces with Jennifer Stano, a swimwear designer, to create Have Faith Swimgerie. The designs are a hybrid of bikini and lingerie resulting in flattering pieces to make any woman feel confident when adorned in these fabulous suits. From the 2015 collection, fashionistas can expect “sexy, sassy, chic” styles. “We will be releasing an all new ‘Swimgerie’ collection where we push the limits with swimwear, creating really provocative, edgy, high fashion styles. The Have-Faith collection will have a lot of beautiful hardwear incorporated into the suits, and we are releasing the largest collection of cover-ups that we have ever had,” says the 31-year old. Of all her businesses, Lilly describes WantMyLook as the hardest to build from scratch. The clothing label is inspired by celebrity looks for less. “Every day we need to design and produce styles – every, single day.” Fashion is always changing and evolving, and she strives to make sure her styles are up-to-date. She came up with the idea through her social media outlets. As her following grew, more and more questions came pouring in asking where she bought her clothes. “I wanted to promote that everyone can look fashionable, you don’t need to spend a lot to look great.” And with that, Lilly shares her favorite spring looks consisting of highwaisted pants and crop tops with a sophisticated and chic edge. Her fashion influences don’t stop there, she also designed a jewelry collection with Avitan, called LG, which consists of beautiful diamond rings ranging in styles from everyday to special occasions. The collection proves to be timeless and is sure to make any woman feel powerful and à la mode. It oozes simplicity with elegance, class with uniqueness. In the beauty hemisphere, Lilly wanted to lend her famously luscious lashes to those who craved to give their eyes that extra oomph. Lilly Lashes provides various styles of faux lashes made with human hair to naturally blend in. Whether you want to go sexy and sleek with “LA,” or simple and demure with “Saint-Tropez” – this brand has every look you’re in the mood for. As for Lilly’s favorite style? She exclusively shared her favorite is “Venice,” and rightfully so the style has grown in popularity. Lilly has also been making waves with her Lilly Hair extensions by Bellami, which uses human hair for that natural and wholesome look varying in different styles and colors, too. Growing up in a Persian family, most raise their children to become doctors, lawyers, or dentists. For Lilly, she made her family proud when she completed her law degree. But, still she felt she needed more. When she decided to transition from law to the fashion business, it was no easy task. It took some time until her family fully accepted her career change. “It was very difficult. In the Persian community you aren’t respected if you don’t have one of those careers. In fact, you won’t be a suitable wife/husband, and you won’t make your parents proud if you aren’t one of those things. I decided it was my life to live, and I would do what made me happy and proud.” Lilly’s unconventional career choice has helped pave a path for those who come after her, especially Persians who wish to follow unconventional dreams. Today, Lilly’s parents are extremely proud of her success and the woman she has become. Even for someone who has it all, it doesn’t guarantee a free-pass from Iranian discrimination. Still, she doesn’t let that get in the way. She advises, “I have always let my success speak for me. Ignore the discrimination, don’t fight back, instead work harder to prove them wrong.” Although Lilly makes it look effortless, don’t be fooled! Breaking into the business world isn’t. Aside from familial issues, parting from her profession as an attorney to pursue a career in the field of glamour still had its complications. “Practicing is a great career, but for me, it felt like ‘work.’ I wasn’t excited about waking up and going to the office, I wasn’t passionate about what I did. Today, I work a thousand times harder, longer hours, and more strenuously, but I love what I do, so I don’t really work at all,” says the avid fashion and beauty lover. She knew she could always fall back on her law degree, but fortunately she doesn’t have to! She encourages women who are hesitant to follow their dreams to trust their intuition, and assures after the first few stages everything will fall into place. Lilly also expressed her love for Miami,

LIFESTYLE, Living, Luxury, MSM Online, The Issue

Miami Real Estyle – Sofia Joelsson – SoJo Design Miami Beach

/

By Sherri Balefsky/Photography by Imani Ogden Stepping into the SoJo Design offices in the heart of South Beach is like stepping onto an oasis during a major MacArthur Causeway traffic jam. Sofia Joelsson, the firm’s founder and creative director, arrived in Miami late last night after her flight from New York was delayed four hours. You’d never know; she is blithe and cheerful and—with no makeup, nonetheless—looks incredibly well rested. From just a quick glance around her office, it is clear Joelsson has impeccable taste—so much so you’d think she spent years studying at an accredited design school. But Joelsson grew up in a small town in Sweden where she reveals, “People are very much do-it-yourself. A career in interior design is not something that is really even thought of.” Instead, the former Miss Sweden grew up thinking she wanted to be an actress. She spent time living in Germany and the Dominican Republic before making her way to Miami. “I was modeling and doing commercials,” she says. “But people kept asking me who my decorator was…So thirteen years ago—to this day, actually [June 9, 2014]—I started SoJo Design.”  With no formal training, Joelsson has managed to make a name for herself in the world of interior design, having worked on some of the most impressive luxury properties in Miami, New York City, and Dallas, Texas, among others. This includes penthouses at the Setai, Il Villagio, and 1500 Ocean Drive in South Beach; the Ritz-Carlton, Dallas; and Manhattan’s Walker Tower (where a penthouse recently sold for a reported $30 million). “I found a niche in penthouses,” she says. But her portfolio also includes luxury condominiums at Canyon Ranch, Miami Beach, One Bal Harbor, and the Four Seasons, Miami, and multimillion-dollar estates in affluent neighborhoods in places like Star Island and the Hamptons. She’s also designed interiors for hotels, office buildings, restaurants, and even private jets. The SoJo Design aesthetic is sleek, chic, and modern. Each room exudes an effortless balance of color, texture, shape, and open space. Joelsson has an affinity for natural materials like wood, stone, and leather, and for neutral tones such as white, black, and beige. While an estate she designed in Dallas has a much different vibe than, say, one of her South Beach penthouses, the signature SoJo je ne sais quoi permeates throughout each endeavor. In total, SoJo Design has worked on more than 150 projects, representing close to a billion dollars of real estate. The success has led Joelsson to expand her business into other areas of creativity, which includes the launch of a design-inspired magazine, Curated Living. “I did [the magazine] to challenge and inspire myself, and in turn, inspire others,” she says. “It was originally only supposed to be online [www.curated-living.com], but my clients and advertisers were all asking for copies.” For the first issue, aptly named “The White Issue,” Joelsson curated pieces from her favorite design and fashion houses to put together a series of white-themed vignettes. The next issue, slated for Summer 2014, will have both equestrian and nautical themes. Along with being editor-in-chief of a burgeoning magazine, Joelsson is working on a new textiles line, which she anticipates will be part of a larger Sofia Joelsson Home, Anywhere collection. She also launched an e-commerce site, Cudesso (www.cudesso.com), which offers a handpicked selection of her favorite furniture and home accessories from around the world. And, if that wasn’t enough, Joelsson is also in talks with producers about a potential TV show. With so many projects evolving simultaneously, it’s no wonder Joelsson says the one person she’d love to meet is Martha Stewart. “She is such an inspiring entrepreneur and businesswoman—and she’s had a very interesting life!” Much of Joelsson’s inspiration comes from travel. Her favorite places include Mykonos and Santorini, Greece; and Capri, Italy, where she says she visits every year. Aside from traveling, in her free time (though it would seem she has none!), Joelsson loves to entertain. She likes having friends over to watch movies on her terrace where she has a full-size chess set and a popcorn machine. “A lot of my friends have kids,” she confesses. “I have four-legged kids.”  She gushes about her shih-tzu mix, Caspar, whom she rescued five years ago. He is by her side at the office on most days. “I think it’s important to create a fun work environment,” she says. “We’re here very long hours some days, so you have to keep people loving what they do.” The SoJo Design team currently includes five designers, plus an extended staff that helps support her in her multiple endeavors.  And despite her laundry list of accomplishments in just 13 years, Joelsson remains down-to-earth and remarkably humble. “The United States is still, to me, the land of opportunity,” she says.“Miami is special because it’s only something like thirty percent developed—as opposed to New York, which is like ninety-nine percent developed. There’s so much opportunity and growth…What Craig Robins is doing with the Design District is pretty incredible. It’s cool to be a part of a growing design community.”  So what’s her best piece of advice for anyone who wants to follow in her footsteps? “Follow your passion. Everything else is just passing the time. [Your passion] can change—mine did. But if you love what you do, you will be successful.” Click here to view post on the July/August 2014 issue.

Scroll to Top