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10th Anniversary of Mercedes-Benz Fashion Week Swim

By Katie Jackson/Photo by Imani Ogden (Last years MBFWS 2014 Agua Bendita Collection.)

July has notoriously been the hottest time in South Florida. No—not because of the scorching 90-degree weather—but because it is the time when bikini-clad models grace the runway in the hottest designs in swimwear for the annual Mercedes-Benz Fashion Week Swim.  This year, things are about to heat up even more as the MBFWS 10th Anniversary kicks-off at The Raleigh Hotel this Thursday. This time, we not only get to celebrate a week of spectacularly fashionable swimwear, but a decade of incredibly talented designers and the show that brought it all to life.

On July 17, the annual MBFWS kick-off party will give a special honorary presentation to the designers that have taken part over the years (including MSM’s July/August cover designer Red Carter—who participated in the very first MBFWS.) The lineup for the rest of the week will surely not disappoint the 10,000 plus expected guests—with designers such as Mara Hoffman, Mikoh, L*Space, Aquarella, Luli Fama, Caitlin-Kelly, Rip Curl, Poko Pano, Beach Bunny featuring The Blonds, Caffé Swimwear, Suboo, and so many more. And, of course, the stylish late night after-parties and glamorous poolside celebrations will be in full swing.

MBFWS will come to a close on July 21, leaving us waiting for the hottest runway show to return next year.  Until then, MSM will be there to give you the exclusive on every last glamorous detail.

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