By Sandra Mateu
What is it about designer label handbags that make women so passionate about them? Is it the amazing quality? Is it the status attached to its elevated prices? Is it a fashion forward pleasure or necessity? What is behind the love affair of a magnificent purse and its stylish owner?
Starting from a logical point of view, designer label handbags are high quality products that guarantee a long lifespan. Many women see them as investments that can be passed from one generation to another. The superiority of the materials used to assemble the bags creates durable merchandise that keeps its original shape and look for years.
As the saying goes, you get what you pay for. This lets women enjoy the status, quality, and flair that comes with owning an expensive bag for a long time. They also provide functionality. Purses carry women’s items such as wallets, cell phones, keys, makeup, and more. Designer label handbags are classic. The brand’s logo and specific patterns make them unique and recognizable from the rest. Labels also launch designs that are trendy or seasonal, but they always keep producing its classic models as their main product.
Traditional models are always in style. As Coco Chanel said, “Fashion fades, only style remains the same.” From a marketing standpoint, entrepreneurs have been successful at implanting the pleasure, necessity, and facilities for consumers to buy these items. Effective commercials, ad campaigns, and other advertising strategies with celebrities and models have been victorious in making people think that wearing these handbags make people look beautiful.
They are also considered a status symbol. The high end brands reflect wealth and power in the women that carry them. Designer label logos are worldwide trademarks recognized by all, even by those not remotely interested in fashion. As a stylist and fashion follower, a bag defines, sets the mood, and even puts together an outfit. The bag will transform a simple black dress into a night out with the girls with an exotic clutch, a hot day on the beach with a colorful tote, or a romantic date with an elegant pochette. The bag is a symbol of style and personality. It reflects the taste of a woman. A great purse can add a hint of color or design to an outfit and make it stand out in a crowd. “In order to be irreplaceable, one must always be different,” Coco Chanel.
So what does Louis Vuitton, Chanel, Fendi, Christian Dior, Marc Jacobs, and other designer labels provide to women with their bags? A designer label handbag is more than a guilty pleasure. It is a rational and irrational passion rooted in numerous consumerism principles and a natural phenomenon: a wonderful stylish experience, the luxury and the joy of a splendid splurge. As designer Christian Dior says, “Zest is the secret of all beauty. There is no beauty that is attractive without zest.” Designer label handbags are part of this zest.