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A Vanity Fair at Vanity Projects

By Gisel Habibnejad
Photography by Gesi Schilling

If you’re looking to spice up your style, this summer is the one to take that chance. However, there is no need to look any further than your very own fingertips. The latest craze in beauty is without a doubt nail art. Whether it’s trying a new bold color or simply adding an accented topcoat, nail art comes in different forms and variations. Luckily for Miamians, the leading nail art company has finally made its big move to our city.

However, Vanity Projects is no stranger to our beloved city. If the name sounds familiar to you, it’s probably because they have actively participated in Art Basel Miami for the last 3 years. Not only that, they also did the models’ nails for the Mara Hoffman Swim SS15 presentation last year.


Vanity Projects combines a high-end nail atelier with contemporary art videos – talk about nail art. While the first location is in New York, they decided to open their second atelier at the ever evolving in fashion and style – the city of Miami. “Miami is a perfect city because it is equally part culture, fashion, and lifestyle centric,” says founder Rita de Alencar Pinto. “I love Miami, it is a city on the rise and I believe my brand will be very successful here.” Just like our Magic City, their style is always growing and changing, as they are constantly hosting international nail artists to test their creativity within their very walls.

Hailing from several fashion capitals of the world, such as Tokyo, Paris, London, Barcelona, Singapore, and Melbourne, these nail artists work on rotation for a limited time at Vanity Projects. This summer, you can expect Britney Tokyo, Spifster, Gina Oh, and Sophy Robson to take over the atelier and transform your mani/pedi experience. While they are usually the main attraction, it is the resident artists who keep clients coming back for more with their high expertise
in nail art with Japanese gel.

Screen Shot 2015-07-07 at 10.45.24 AM

What really sets this nail salon apart from the others is the combination of fashion, culture, and art successfully working in harmony with one another. That 1 hour and 30 minute nail session goes by fast when watching videos hand-picked by the creator of Vanity Projects herself. As a curator, Rita also invites other curators across the globe to create edgy, contemporary art to be displayed on the screens of the atelier. The programs are always changing as they switch-up every 6-8 weeks, so as a loyal client you’ll never miss a beat.

Dior, Floss Gloss, RGB, Smith & Cult, and Trust Fund Beauty are the typical brands you’ll see on the shelves. What about Rita’s favorite trends this season? “Nude with a twist is what we are calling the hottest trend in nail art this summer. Neutral colors have been a huge trend over the winter and into summer; white tribal looks or Coachella inspired turquoise on a nude background feels chic and fun at the same time,” shares the enthusiastic art lover.

With future plans on the horizon, like performance art programs to accompany the videos, clients can always expect the latest in nail and art at Vanity Projects.

For more information on Vanity Projects, please visit

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