By Alyse Mier
“Beauty is in the eye of the beholder,” an old and wise saying that has served true for many years. Fortunately we live in a place that is rich with beauty and inspiration is everywhere. Inspiration even helps us form our personal style. The creative minds at ALDO have taken note of this and used this concept as a launching pad.
For ALDO’s Fall/Winter campaign, it formed a group of diverse personalities that represented a wide range of tastes, experiences and lifestyles. The result was ‘Inspiration Is Everywhere,’ a campaign that showcases different people, such as TV personality and model Irene Kim and DJ Will Power, and how their inspirations reflect directly in their personal style.
In order to accurately portray ALDO’s vision the campaign is presented as a diptych. Two photos are put side by side and they are meant to play off each other both visually and conceptually. On one side is a portrait taken by Matteo Montanari. The portrait is meant to showcase the individual and their personal style. On the other side is a still life photographed by Bela Borsodi. The still life is an abstract that brings the individual’s inspiration to life. Each portrait and accompanying still life is as distinct as the person they represent. Together both images work in unison to tell a story of what inspires that individual.
“Inspiration Is Everywhere is an evolution of the work we’ve been doing over the past few seasons. ALDO is a facilitator, a co-conspirator, empowering our customers to express themselves and to wear their inspiration proudly,” said Douglas Bensadoun, Chief Creative Officer for ALDO.