An Unbeatable Tag Team: Alexander Wang x H&M
Photos courtesy Umeda Osaka(H&M) & Steven Klein(Alexander Wang Portrait), Wikimedia.org
Mouths hit the floor this weekend when on Saturday night Alexander Wang dropped the news that he and the fast-fashion retail giant, H&M, would be partnering up this year for H&M’s annual designer collaboration – the first of its kind. The announcement was made via Instagram when Wang and his close buddies were hanging out at the ultimate fringe and hipster festival, Coachella.
Like a bomb, the news came as a huge surprise. Especially when the numbers 11:06 popped up on millions of instafeeds, as a promise that the line would debut November 6th of this year.
“We’ve had Twitter and we’ve had Facebook. We’ve had an Instagram account for about two years now with no posts and we were really waiting for the right moment to do something with it and find the right project,” Wang tells Women’s Wear Daily at Coachella.
No details have been disclosed regarding the aesthetic of the line, but the Balenciaga designer promises to accommodate both male and female future consumers.
Judging by Alexander’s track record, we can’t help but anticipate his crave-worthy pieces – or we hope they’re crave-worthy.
Only November 6th will tell.
– Nycole Sariol