Cirque du Soleil Partners with Spectrum Miami During Art Basel Week
During Art Basel and Miami Art Week, Cirque Du Soleil partnered with the contemporary art show SPECTRUM Miami in the Wynwood Design District, to promote its new show Amaluna directed by Tony Award Winning Director Diane Paulus. Amaluna, will be touring around the world this year and saw Art Basel and Miami Art Week, as the perfect time and setting to launch the first performance.
The show premiered to the general public on December 11, 2014 at the iconic blue and yellow Big Top at Sun Life Stadium. However, SPECTRUM attendees were privy to a sneak peak of the performance and a behind-the-scenes look at the extraordinary show.
Amaluna is a story that celebrates women and femininity. It takes place on the mysterious island of Amaluna that is governed by Goddesses and guided by the cycles of the moon. Overcoming adversity, spiritual renewal, family, and love are all themes that play a role in the show.
In true spirit of the performance, SPECTRUM “captured” a Cirque du Soleil artist, from the island of Amaluna, for the purposes of public observation. They recreated her natural habitat at the fair and dazzled guests as they witnessed the exclusive look at how the artist prepared for the show. She effortlessly moved her body from one mind blowing position into another as she demonstrated her graceful strength and control. Fair goers were also able to observe the “Crystal Goddess” and her porcelain-like disposition before she was shared with the rest of the world.
SPECTRUM Miami is one of the largest shows, at 350,000 square feet, during Art Basel and Miami Art Week. Its growth and success is in part due to its reputation for incorporating these types of performances and artistic components.
This partnership between Cirque du Soleil and SPECTRUM attracted thousands of visitors that wanted to see the extensive collection of art and partake in all the excitement being generated by Amaluna, while simultaneously drawing a lot of attention to some of SPECTRUM’s other exhibits.
In addition to showcasing a collection of contemporary artworks from artists around the world, SPECTRUM puts a lot of emphasis on bringing in the local art community. During the fair they introduced a special curated Art Labs Series that featured educational projects and seminars by leading Miami-based art institutions. They also presented Yo Miami, a live invitational mural painting collaboration by veteran artists and up-and-comers.
The fusion of these different artistic elements has made SPECTRUM a leading fair during the art-filled week and will continue to make SPECTRUM one of the most anticipated fairs for many years to come.