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Cotton Incorporated 2nd Annual “24 Hour Runway” show

Photo by Imani Ogden

Whether its that perfectly tight, skin-skimming black mini that goes from day to night in an instant, or that same old worn in, over-sized t-shirt you’ve lounged around the house in for years, cotton is the closet staple. Sometimes overlooked (but seldom underestimated), this versatile, easy-breathing fabric deserves to be celebrated.

And so it shall be: On March 1, 2013 on Ocean Drive between 8th and 9th Street, Cotton Incorporated will kick off its Second Annual “24 Hour Runway” show in collaboration with People StyleWatch. At one look presented every minute from 8pm Friday night until 8pm Saturday night, audiences will have the opportunity to experience 1,440 looks. From night to day, from work to play, the 24 Hour Runway show will demonstrate why cotton really is “the fabric of our lives”.

See our upcoming Spring issue for full feature and Cotton Executive interviews.
– Reagan Lightsey, MSM Contributing Editor

Behind the scenes sneak peek, view here:

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