Daniela Ramirez: On Taking Nany’s Klozet to The Next Level
By Nycole Sariol/Photographed by Imani Ogden
When word got out that Miami’s number one fashion blogger, Daniela Ramirez, launched her own capsule collection with Venezuelan brand, Melao, local fashion denizens of Miami and the rest of her 209k followers couldn’t wait to slip one of her ten designs on.
However, it was only a matter of time until the personal style blogger stepped out from in front of the camera to have a whack at other endeavors past lending out style advice.
“Your blog should be a platform for your portfolio,” the 25-year old creator of Nany’s Klozet said, aiming her baby-browns up toward the ceiling of MSM’s headquarters, while getting her makeup touched up just moments before her photo shoot.
Though known mostly or her mash-up remixes of exemplifying ten different ways to wear the same red and black plaid pants (believe me, it can be done), the Venezuelan native affirms that there’s more out there than just taking street style photos in front of one of Wynwood’s graffiti-laden walls. So, “testing the waters” in the design-pool seemed like the obvious next step in the right direction towards expanding her highly sought-after blog.
“I thought it was perfect timing,” Ramirez says.
The collection, carried online and at local chain boutique, Blush, is comprised of easy-to-wear pieces such as flirty drop waist skirts, basic button ups, and monochromatic colorways in damask prints. Sounds simple enough. But that was, after all, the purpose of its conception – versatility for everyone. “There’s a 1,000 different ways you can wear it,” Ramirez explains of the entirety of the collection.
Aside from shooting to make her collabo-collection fun for all, she also takes into consideration the ballin’-on-a-budget minded. “One of the pieces is, like, $39 bucks,” referring to the collection’s reasonably low price points.
Still, while this is her first time collaborating to design and coin her own collection, this is certainly not her first time working side-by-side with other brands. “Right now, I’m collaborating with Nordstrom Rack, too. The prices are great,” she adds. “And I always work with Target; they’re fun.”
But perhaps the most befitting team-up following her capsule creation has to be the matrimonial coming together with cosmetic brand, L’Oréal. “I’m doing a bridal makeup video with L’Oréal for my wedding,” Ramirez speaks of her special-day-to be with her fiancé and boyfriend of seven years, Gabriel Sanchez. The two lovebirds met while attending college at FIU and have been inseparable ever since. So inseparable, in fact, that the budding couple even works together – Sanchez as her cool boyfriend photographer.
With prominent accolades already under her belt like international recognition, being a proud mother of a coveted capsule collection, and of course marrying the longtime love of her life, what’s left for a girl to do?
Apparently, publishing her own book would ensue. “It’s going to be something like my remix section on the blog,” where she re-works one piece into several different outfits using none other than exclusive pieces by Melao.
Is there anything this renaissance woman of the fashion world can’t do? Evidently not.
Click here to view post on the July/August 2014 issue.