Jason of Beverly Hills Opens in the Miami Design District
By Katie Jackson
Photography by World Red Eye
Since 2002, Jason of Beverly Hills has become the go-to luxury jeweler among Hollywood’s elite. In providing diamond pieces that push limits while also maintaining opulent glamour, the brand has attracted high-profile clients including Kim Kardashian, Jennifer Lopez, Matthew McConaughey and MSM’s July/August cover model Joanna Krupa. Owner Jason Arasheben has expanded his popular brand from the Beverly Wilshire Hotel in Beverly Hills, California, to upscale locations in major cities including the Cosmopolitan Hotel and Casino in Las Vegas, the Ritz-Carlton in Charlotte, North Carolina, and now in the heart of the Miami Design District.
What began as an appointment-only diamond jeweler quickly grew into a multi-billion dollar operation. “We would design something specific to somebody’s personal style and image, so the DNA of the brand is custom pieces,” said Arasheben. “Then we kind of transcended into building collections.” Drawing inspiration from nature, architecture, fashion, and even cars, the brand’s collections are anything but ordinary. “We like to think out of the box and we like to be eccentric,” said Arasheben. “I always say that this is not your grandmother’s jewelry. If I make a piece and my mother hates it, I say okay, this is perfect.” The brand recently drew attention with their ADDICTED collection, featuring pieces like diamond encrusted pill pendants and syringe rings. “Everyone has an addiction to something,” said Arasheben. “This is an addiction to diamonds.” Though controversial, the collection has become a favorite among notable celebrities. “Rihanna, Katy Perry, and Lindsay Lohan have all purchased pieces from the ADDICTED collection,” said Arasheben.
As for the fourth flagship location, Arasheben is thrilled to bring Jason of Beverly Hills to Miami. “The great thing about Miami is that the culture and vibe of the city is very much in line with the identity of our brand,” said Arasheben. “There’s a strong nightlife, people like to have fun, and there are a lot of South Americans who are big fans of our brand, so it was really the perfect alignment.”
Jason of Beverly Hills is located at 140 NE 39th St, Miami, FL 33137
For more information on Jason of Beverly Hills, please visit www.jasonofbh.com