LXR & CO: Coveted Luxury
LXR & Co. is a dream turned reality for those who love upscale accessories. Carrying a carefully curated selection of vintage hand- bags and other highly coveted accessories from the top fashion houses in the world, it is no surprise that the store has over two hundred thousand members online alone. What started as a small boutique in Montreal, Canada has now expanded to the U.S., bringing a new level of luxury to the accessory obsessed. With locations in Beverly Hills, Manhattan, and Long Island, LXR & Co. now plans to expand to cities in Pennsylvania and New Jersey. And, with much an- ticipation, a location in Miami is next on the list.
In 2008, LXR & Co. opened its doors to a very small clientele in a little boutique in Queen Mary, Montreal. Traveling to international fashion houses to acquire a superior level of stock, including handbags from Chanel, Dior, Fendi, Prada, and Ferragamo, LXR & Co. earned a reputation for carrying accessories that were of the highest quality. In 2012, the boutique decided to launch a flagship store in Beverly Hills, California. “When we first opened our store, of course, we wanted to sell, but we also wanted to buy,” says corporate retail leader Sam Gebran. “We thought Beverly Hills would be a great place to get our hands on some of those really great,rare pieces.”And they were right.Adding to their already superior collection, the Beverly Hills lo- cation quickly skyrocketed LXR & Co. to the top. Not only did the store catch the attention of famous locals, such as model Joanna Krupa and Shahs of Sunset star Golnesa “GG” Gharachedaghi, celebrity stylists and personal shoppers became regulars. “We work with personal stylists for the Kardashians,” says Gebran.
The attention accumulated further after an LXR & Co. location was opened in Manhattan. The Manhattan location started the concept of the Birkin Bar, an eye-catching display of different designs of the highly sought-after Hermès Birkin bag. The store also began to display the popu- lar hand-painted Louis Vuitton trunks from artist Mike Frederiqo. “He was the one that started the luxury cartoon trend,” says Gebran. The unique displays attracted famous fashion bloggers, such as Chiara Ferragni of “The Blonde Salad” and Aimee Song of “Song of Style,” who helped make LXR & Co. mainstream.
Now, LXR & Co. appeals to a wide-range of customers seeking to own a piece of swoon-worthy vintage. The store hopes to continue to bring customers exceptional collections of accessories by expanding to Philadelphia, Pennsylvania; Paramus, New Jersey; and eventually Miami. “We did a pop up and wear every happy with Miami,” says Gebran.“We want to find a good location, because the Miami clientele is similar to BeverlyHills. It’s a very luxurious environment.”