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MIAMI SWIM WEEK COMEBACK 2021

By Karen Huggins,

Miami Swim Week, the biggest swimwear spectacle on the planet returned post-pandemic and saw hundreds of brands, veterans, and newcomers.

The swim-centric event featured the latest trends and fashions from brands and designers including Oh Polly, Luli Fama, Maaji, Boohoo, Jonathan Simkhai, Honey Birdette, Megan Mar, Liliana Montoya, Forever 21, Pretty Little Thing, Mery Playa among others.

Cocktail hours, brunches, dinners and afterparties are essential at the four-day swimwear event.  All of them with amazing brands and opportunities to experience the new collections. This year I covered the events with two local Miami babes and influencers: Vanessa @vanessarosetilley and Juanita @jlondonostyle.

We started the week with beautiful models descending upon Miami Beach for the Select Models-hosted party for Paraiso swim show at Meet Dalia. After an amazing night we were ready for the first day of shows and events.

Jonathan Simkhai held a presentation at Joia Beach, the perfect scenario for featuring his stunning Resort 2022 Swim Collection. Sophisticated and elegant designs for the chic woman.

Destination Colombia show brought a colorful explosion of amazing designs and quality fabrics including brands such as Ancora, Bahama Mama, Mar de Lua, Mola Mola, Naranja Furcado, Palmacea, PQ Swim, and Smeralda. They also hosted a brunch at the Ritz Carlton South Beach where we could meet the designers and learn why this country is one of the leaders in the industry.

Paraiso presented the panel series where industry insiders came together to express and exchange ideas. A key panel of experts including Omnisend and Okendo talked about Direct-to-consumer (D2C) and Courvoisier hosted a lavish lunch at Mila Restaurant.

The consciously beauty brand, Elaluz hosted a brunch with the founder and influencer Camilla Coelho. The acclaimed businesswoman and instagramer presented a new Elaluz line, the brand presents timeless must-haves featuring powerful Brazilian superfoods with extracts and oils from plants, fruits and nuts. 

After a fruitful day learning about the industry with the panel and meeting designers, we headed to Byfne Show presented by Models of Color Matter. An explosion of colors, joy and vivid designs.

Oh Polly introduced us to their new sister company Neena Swim on a show with sexy models with flawless bodies. A neutral color palate including nudes and whites in daring cuts. Gorgeous!

@glamandbrains at Miami Swim Week
@elaluz event
@jlondonostyle with Camila Coelho at @elaluz event
@elaluz brunch@jlondonostyle at Oh Polly Yacht party@vanessarosetilley Miami Swim Week 2021
@vanessarosetilley at Miami Swim Week
Bfyne @modelsofcolormatter showDESTINATION Colombia Bahama MamaDESTINATION Colombia_Ancora_Oliva PontonJonathan Simkhai show Jonathan Simkhai showMiami Swim Week 2021 @glamandbrainsOh Polly Oh Polly

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