Miami Swim Week Preview

Swim Week has become bigger, better and  simply more interesting each year. Mind giving us a few hints for 2019?
We’ll have exciting spaces, like multi level tents on the beach where we offer anything from panel discussions to yoga classes to dinners, brunches and after parties for the shows. In addition we take over some hotels where we’ll have shows, like at the Setai, the Delanos and the W.

 

Well, it’s the crossroad between North and South America, plus many Europeans frequent Miami. Then given that Miami has a summer that pretty much lasts 365 days, swimwear is the dress code here. A lot designers do not just show their collections here at the shows and trade shows but also stay afterwards to shoot their ad campaigns in Miami. This is something that not too many cities can offer.

 

Somewhere 25.000 to 30.000 people.

 

Yes, we offer a certain amount of seats at shows to the public, so this way they can very much engage. And since we have so many different locations in order to underscore that every designer is unique, every show is very different from the other which makes the whole experience even more exciting.

 

The press must love it, too…Oh yes, we have media outlets from around the world covering Swim Week, including Australia, New Zealand, China, Japan, Russia, Europe, South America… you name it. Like the public the media too appreciates that you have highly diverse shows, you have trade shows, you have outstanding events …there is really something for everybody.

From our Editor In Chief, Nadja Atwal…
Talk about exciting! As for exciting shows to see, it is safe to say that like last year, Monica Hansen Beachwear will be one of the top show highlights during this Swim Week. Within only 3 years Monica Hansen Beachwear has become an international top-selling swimwear brand, beloved by both the critical fashion media and celebrity world. The success of the brand, founded by Top model Monica Hansen, involves 3 remarkable factors: First there is Monica Hansen’s detailed knowledge of swimwear from her time as a top swimwear model gracing hundreds of magazine covers. Secondly the handcrafted unique cuts combined with Made-in-Italy quality and last but not least the fact that top global media outlets – from Sports Illustrated Swimsuit Issue to Vogue – instantly recognized that these bikinis and swimsuits create an outstanding look on every woman who wants to flaunt her curves and welcomes getting (positive) attention for that matter. In 2018 Monica delivered her highly praised show at the Miami Swim Week where she herself graced the catwalk in one of her designs; which resulted not just in a wave of international sales and media coverage but an explosion of instagram posts with Hollywood stars and international supermodels posing in Monica’s designs. Her pieces don’t just look fabulous, they each tell a little story and enable women to show a different side of them whenever they feel like it. And although the swimwear market is so highly competitive, Monica’s designs dominated this years Sports Illustrated Swimsuit issue. Almost 70% of all the featured swimwear is by Monica Hansen Beachwear! Naturally we felt Monica was the expert to ask about the new trends. “For the current season we are seeing a lot of neon and also animal prints” Monica told us. “There is a 1990’s influence with high cut legs on a lot of the bottoms and a focus on sports bras and one piece suits showing a lot of underboob. There is also the use of plastic clips or buckles as trims.” But what is the one trend we all should embrace? “Animal prints are the big trend, so it’s not surprising that our most popular suit for this current season is the Leopard One Piece Bardot swimsuit. For next season I forsee a continuation of animal prints and early 1990’s inspiration along the lines of Versace with the Victorian prints. Also popular will be some new colors like neon mint green and coral. ” With all this we can not wait for Swim Week 2019 to start. Stay tuned for our continued coverage including all the highlights from Monica’s show on July 13th.

Monica Hansen

Miami Swim Week 2018 / Monica Hansen Beachwear