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Rob Scheppy: Shimmery Shadows & Matte Makeup


By Gisel Habibnejad

Rob Scheppy, makeup artist and hair stylist to the stars, is anything but ordinary when it comes to makeup. He’s behind the show-stopping makeup trends seen on everyone from the Kardashians to Heidi Klum to Mariah Carey, and so much more. What began as small gigs in Miami took him all the way to Los Angeles where he grew his high profile clientele list. Now, women everywhere can finally be blessed with his magical touch by using his latest makeup venture – Rob Scheppy for ‘Tini Beauty Shadow Palette ($39.50).

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Rob’s love for makeup and beauty products began as a child, “I grew up in a house full of sisters so I was exposed early to makeup and beauty products, and became fascinated.” His first big break came when he was working at a fashion show, where he was approached with the opportunity to work at the 2008 Victoria’s Secret Fashion Show in Miami. At the show, he was also granted the opportunity to do makeup for celebrities like Kim Kardashian, Kourtney Kardashian, and Kristin Cavallari.

Now, let’s talk about his highly sought after eye shadow palette! Rob Scheppy for ‘Tini Beauty Shadow Palette contains an array of shades that can easily be transformed from day to night, all in one palette. “I wanted a palette of my must-haves as an artist – versatile shades that can be mixed and matched and used in different combinations to create a custom look for any occasion.” What’s his favorite combination of shadows, you ask? Cinnamon-Tini and White Russian.

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‘Tini Beauty colors are famously named after cocktails, and this palette is no exception. Rob and the ‘Tini Beauty team researched cocktail names to match each color. Use the matte shades for a daytime look, then switch it up with the shimmery tones for that Hollywood glam nighttime gleam. For summer, his favorite trend is “the warm, subtle shimmer of Rosé Champagne on the lid, on the crease, and along the lash line. Combine this with a dab of Pearl Fizz in the inner corners and brow bones. So easy, fresh, and alluring.” The colors can be used dry, for shadow application and blending; or wet, as an upper lash line eyeliner. To get the best results and use from his palette, he recommends Tweezerman’s shadow brushes to apply and blend the colors when dry. If used as liner, the angled brush works best to get that precise cat-eyed look when wet.

Rob has done makeup for a variety of clients and media outlets, such as commercials, major ad campaigns, music videos, TV shows, and more. But, his favorites have to be magazines and weddings, “major magazine covers always make me proud, but being chosen to do clients’ weddings have to be the most meaningful.” His favorite beauty icon is Madonna. He always feels inspired by her trendsetting ways as a risk-taker, re-inventor, and artist.

When asked if he would partner up with other beauty brands in the future, he responded positively with: “I love all things makeup, so you never know!” We can’t wait to see what the future holds for this talented artist.

The Rob Scheppy for ‘Tini Beauty Shadow Palette is available at

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