Miami Shoot Magazine

Beverly Hills

Fashion, Interviews, Luxury, The Issue

Jason of Beverly Hills Opens in the Miami Design District

By Katie Jackson Photography by World Red Eye Since 2002, Jason of Beverly Hills has become the go-to luxury jeweler among Hollywood’s elite. In providing diamond pieces that push limits while also maintaining opulent glamour, the brand has attracted high-profile clients including Kim Kardashian, Jennifer Lopez, Matthew McConaughey and MSM’s July/August cover model Joanna Krupa. Owner Jason Arasheben has expanded his popular brand from the Beverly Wilshire Hotel in Beverly Hills, California, to upscale locations in major cities including the Cosmopolitan Hotel and Casino in Las Vegas, the Ritz-Carlton in Charlotte, North Carolina, and now in the heart of the Miami Design District. What began as an appointment-only diamond jeweler quickly grew into a multi-billion dollar operation. “We would design something specific to somebody’s personal style and image, so the DNA of the brand is custom pieces,” said Arasheben. “Then we kind of transcended into building collections.” Drawing inspiration from nature, architecture, fashion, and even cars, the brand’s collections are anything but ordinary. “We like to think out of the box and we like to be eccentric,” said Arasheben. “I always say that this is not your grandmother’s jewelry. If I make a piece and my mother hates it, I say okay, this is perfect.” The brand recently drew attention with their ADDICTED collection, featuring pieces like diamond encrusted pill pendants and syringe rings. “Everyone has an addiction to something,” said Arasheben. “This is an addiction to diamonds.” Though controversial, the collection has become a favorite among notable celebrities. “Rihanna, Katy Perry, and Lindsay Lohan have all purchased pieces from the ADDICTED collection,” said Arasheben. As for the fourth flagship location, Arasheben is thrilled to bring Jason of Beverly Hills to Miami. “The great thing about Miami is that the culture and vibe of the city is very much in line with the identity of our brand,” said Arasheben. “There’s a strong nightlife, people like to have fun, and there are a lot of South Americans who are big fans of our brand, so it was really the perfect alignment.” Jason of Beverly Hills is located at 140 NE 39th St, Miami, FL 33137 For more information on Jason of Beverly Hills, please visit www.jasonofbh.com Click here to view this post in our September/October 2015 digital issue Click here to view the online issue

Living, The Issue

Interior Design with #RichKids of Beverly Hills Star Roxy Sowlaty

By Angela Betancourt Photography by Aubrie Pick  A peach One Kings Lane Ava Settee couch basks in the warmth of the sun as it shines through the window on a perfect day. A mid-century brass vase glimmers on top of a West Elm marble box frame coffee table, while an ivory Moroccan Fez wool shag rug, beckons to be touched. For interior designer and TV personality, Roxy Sowlaty, these are the makings of a perfect living room, for the spring season. Roxy is one of the stars of E! Network’s #RichKids of Beverly Hills and the founder of her own interior design firm, specializing in high-end residential projects. Roxy is the product of a wealthy Persian family, and is the daughter of Acuprints CEO, Sam Sowalty. At just 26 years old, the Beverly Hills native is proving to be more than just another wealthy pretty face in the sea of reality TV stars. Roxy has worked in the design industry since she was 16 years old, when she started a clothing line with her sister, Tara, called RoxTar. She graduated from the University of Southern California’s Marshall School of Business, and later enrolled in Parsons New School of Design in New York City where she graduated with her Master’s degree in Interior Design. In addition to New York, she has designed a variety of homes in cities like Los Angeles, Aspen, and Bel-Air that ranged from 800-square-foot city apartments to extravagant mansions. Her style is timeless, yet never dated and her ability to infuse vibrant flair into any room is capturing attention nationwide. Despite what her ties to “rich kids” might imply, Roxy is passionate about helping others design homes they will love regardless of their budget. Redecorating doesn’t have to cost a fortune, and Roxy demonstrates that perfectly with her favorite interior looks for spring. This spring it’s all about warm pastels, white linens, Carrara marble, and lots of metallic accessories. Starting with the living room, Roxy recommends making things brighter and more vibrant by incorporating peach and coral colored fabrics and metallic accessories into the design. Replacing drab, lifeless pillows with new ones in fun, bright colors or patterns is an affordable way to bring spring into any room. Another quick and affordable way to give a room a lift is with a great area rug. An area rug is actually one of Roxy’s favorite design elements and it has often been the starting point for her decorating projects. “Rugs are usually the largest and most defining piece in a room. Going from a dark to light color can really change the look of the entire space,” she explains. The furniture that will be around this carpet is also important. Carrara marble furniture is one of Roxy’s favorite decorating items. This is the next best thing when your budget doesn’t allow for a full marble renovation. Carrara marble immediately gives a room a much more expensive look. In a blog post Roxy gushed that “Carrara marble makes anything look instantly sexy and beautiful.” If you opt not to buy any Carrara marble, the beauty of furniture is that it can easily be reorganized. “Sometimes just moving an existing side table makes all the difference.” One of the biggest mistakes she sees people make when it comes to furniture is buying matching room sets. “Buying a room set seems easy, but there is no dimension. You have to mix it up.” Rather than buying everything from the same location, Roxy recommends shopping around at various stores for great finds that will complement each other. “You don’t want things to look cookie cutter.” She recommends going to stores like West Elm, Target, Pier One, and Urban Outfitters to find unique and affordable pieces to bring home. “So many things are being massed produced and it’s more important than ever to connect to your true personality. We all have our personal style. But if you don’t know where to begin social media sites like Pinterest and Instagram are good ways to find and keep track of rooms that you gravitate to.” When it comes to picking the right furniture size, Roxy says that bigger is always better. It’s a common misconception that if you live in a small space you need small furniture. The opposite is actually true. “Bigger furniture can actually make a space look larger.” Her favorite springtime look for the bedroom also incorporates a lot of warm pastel colors, warm peaches, and creams. Intertwining metallic and pastel colors is her secret to creating a soothing yet vibrant space. “Use pastels as your base or accent color and add metallics like silver and gold.” No matter what your budget; revamping your home for spring doesn’t have to cost a fortune. Some warm colors, the right accessories, and a bit of creativity can go a long way.   Click here to view post on the 2015 March/April issue.

Accessories, Fashion, The Issue

LXR & CO: Coveted Luxury

BY KATIE JACKSON Photography by IMANI OGDEN LXR & Co. is a dream turned reality for those who love upscale accessories. Carrying a carefully curated selection of vintage hand- bags and other highly coveted accessories from the top fashion houses in the world, it is no surprise that the store has over two hundred thousand members online alone. What started as a small boutique in Montreal, Canada has now expanded to the U.S., bringing a new level of luxury to the accessory obsessed. With locations in Beverly Hills, Manhattan, and Long Island, LXR & Co. now plans to expand to cities in Pennsylvania and New Jersey. And, with much an- ticipation, a location in Miami is next on the list. In 2008, LXR & Co. opened its doors to a very small clientele in a little boutique in Queen Mary, Montreal. Traveling to international fashion houses to acquire a superior level of stock, including handbags from Chanel, Dior, Fendi, Prada, and Ferragamo, LXR & Co. earned a reputation for carrying accessories that were of the highest quality. In 2012, the boutique decided to launch a flagship store in Beverly Hills, California. “When we first opened our store, of course, we wanted to sell, but we also wanted to buy,” says corporate retail leader Sam Gebran. “We thought Beverly Hills would be a great place to get our hands on some of those really great,rare pieces.”And they were right.Adding to their already superior collection, the Beverly Hills lo- cation quickly skyrocketed LXR & Co. to the top. Not only did the store catch the attention of famous locals, such as model Joanna Krupa and Shahs of Sunset star Golnesa “GG” Gharachedaghi, celebrity stylists and personal shoppers became regulars. “We work with personal stylists for the Kardashians,” says Gebran. The attention accumulated further after an LXR & Co. location was opened in Manhattan. The Manhattan location started the concept of the Birkin Bar, an eye-catching display of different designs of the highly sought-after Hermès Birkin bag. The store also began to display the popu- lar hand-painted Louis Vuitton trunks from artist Mike Frederiqo. “He was the one that started the luxury cartoon trend,” says Gebran. The unique displays attracted famous fashion bloggers, such as Chiara Ferragni of “The Blonde Salad” and Aimee Song of “Song of Style,” who helped make LXR & Co. mainstream. Now, LXR & Co. appeals to a wide-range of customers seeking to own a piece of swoon-worthy vintage. The store hopes to continue to bring customers exceptional collections of accessories by expanding to Philadelphia, Pennsylvania; Paramus, New Jersey; and eventually Miami. “We did a pop up and wear every happy with Miami,” says Gebran.“We want to find a good location, because the Miami clientele is similar to BeverlyHills. It’s a very luxurious environment.” For more information, please visit www.lxrco.com  Click here to view post on the 2015 March/April issue.

Scroll to Top