macy’s

By Katie Jackson Photography Courtesy of Rachel Roy Fashion designer Rachel Roy has been creating some of the most coveted women’s collections for the past decade. Roy’s Spring 2015 RACHEL Rachel Roy collection was inspired by the designer’s travels. “I try to look at places that I’ve been or places that I want to go, and then try to bring some of that into my customers’ lives,” said Roy. “I even try to put it in prints and hopefully inspire them to fi ll up their passports.” The spring collection embodies the look and feel of tropical destinations and incorporates bright and bold fl oral prints while also including classic closet staples. “I tried to put the prints into things like a maxi dress, where you can have fun,” said Roy. “And then keep the blazers a little more neutral so that they can mix and match.” But perhaps what is even more spectacular about Roy’s Spring 2015 collection is the additional launch of Self Rule, her women’s empowerment campaign that celebrates and promotes individuality and aims to continuously remind women that power comes from within. “Self Rule comes from the idea that when you have self-love and self-respect, you get to the point where you can really start to live your own life,” said Roy. The designer hopes that Self Rule will inspire women to take total control of their destinies. “When you have that self-love and self-respect, then you are aware of every decision you make. I tell my fi fteen year-old daughter to have fun, and I do want her to have fun at social events and parties, but I just want her to make smart choices,” said Roy. “It comes with life and living and when I have a journey that teaches me something I want to teach it to my customers.” Roy has been traveling to different Macy’s department stores in cities across the country to launch her latest collection and Self Rule, while also choosing to benefi t women’s philanthropic organizations at each destination. During her appearance at Macy’s in Dadeland Mall in Miami, Roy chose to benefit the Women’s Fund Miami-Dade, an organization that strives to create equal opportunities for women through raising and donating funds. “We advocate for women’s issues such as domestic violence, human trafficking, economic security, and health,” said Marilyn March, Executive Director of the Women’s Fund Miami-Dade. Grantees from the Women’s Fund Miami-Dade were able to join Roy for breakfast on Miami Beach before being personally styled by the designer in her latest collection. “We are overwhelmed with joy and feel very blessed for the opportunity to be part of this,” said March. Like all of Roy’s on-going Macy’s appearances, Miami was a complete success. Twenty percent of the event’s proceeds went to the Women’s Fund Miami-Dade, and the grantees that were styled were able to keep all of the clothing and accessories. “This is what truly gives me the most joy in life,” said Roy. For more information on Rachel Roy’s SS15 Collection or Self Rule, please visit www.RachelRoy.com Click here to view this post in the July/August digital issue. Click here to view the online issue.