Nicolita

Text by MSM’s Carissa Davis Photos by MSM’s Imani Ogden As photographers, celebrities and fashion gurus descend upon Miami for Fashion Week Swim 2014, designers, models and countless volunteers anxiously immerse themselves in a whirlwind of luxurious swimwear fashion shows for five days. South Beach never sleeps, but during Mercedes-Benz Fashion Week Swim the city comes alive in a completely different way. South Beach is home to the swimwear industry’s most anticipated event Mercedes-Benz Fashion Week Swim Miami. This year, the ninth annual Miami Beach Fashion Week Swim features swimwear veteran brands like ROXY and first time Miami Beach Fashion Week Swim participant designers like Maaji. The Raleigh Hotel is the mecca of action for the week as it transformed its pool deck into a surfer’s hotspot to host a special kick-off event celebrating 25 years of ROXY as an iconic swimwear brand and industry leader. The Raleigh is expecting the largest guest turn out since Miami Beach Fashion Week Swim began due to the impressive list of designers including Agua Bendita, Poko Pano, Dolores Cortes, Wildfox Swim, Oakley, Beach Bunny and many others. In the past nine years this Miami Beach Fashion Week Swim has been named one of the must-see events of the summer because of its perfect fit between South Beach and swimwear. The two go “hand in hand,” some can even say synonymously. Miami is one of the only cities where you can see the sexiness of the swimsuits on the runway paralleled by what you see every day on South Beach with its patrons, their designer clothing, luxurious lifestyles and fabulous lifestyles. Miami has enthusiastically welcome its international guests, designers and fashion show attendees alike. For more information and a full schedule of designers and events please visit miami.mbfashionweek.com/schedule