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Aerin Lauder: The Face Behind the Global Beauty, Home Décor, & Fashion Accessories Brand

By Gisel Habibnejad Being the granddaughter of legendary beauty icon Estée Lauder has its benefits no doubt. One of these includes being blessed with the creative touch needed to become a beauty maven in this industry. Aerin Lauder has demonstrated such talent through her global luxury lifestyle brand, AERIN. Furthermore, she has cultivated her talent in home décor, fashion accessories, philanthropy, and beauty. Aerin recently released her latest fragrance collection, Rose de Grasse which embodies the scent of roses—specifically Rose Centifolia, Rose Otto Bulgarian, and Rose Absolute. “I’ve always been inspired by the pure beauty and timelessness of roses. When conceiving the new Rose de Grasse perfume, we wanted the fragrance to be ultra-feminine and light,” shares the mother of two. The New Yorker takes her fragrance collections seriously, going through a detailed process and ensuring she is active every step of the way. “It always starts with an image in my mind – what I want to say in that fragrance and what notes I think will express that. But that’s only the beginning.” The next step includes working closely with the perfumers until she finds the right scent to translate her message. “I obsess over every little detail – I think it’s a family trait.” Of the products offered by her collection, Aerin’s favorite is the Rose de Grasse Parfum, “It’s the perfect combination of my favorite roses in a light beautiful scent. I like to spray it in my hairbrush before I brush my hair.” Aerin also has a knack for designing home décor pieces and accessories. From candles to lamps, pillows, and much more, you can find collective accents made with you in mind. Whether you’re looking for a classic or modern look, AERIN has a desirable piece for you. By adding candles to her fragrance collection, Aerin combines two of her loves in one, “Candles can instantly transform the feeling of a space. This season I’ll be lighting the AERIN Beauty Rose de Grasse Candle for guests.” A tip Aerin carries with her everywhere comes from her late grandmother, “‘You only have one face, take care of it.’ Skincare is so important. I always wear sunscreen and I invest in high-quality products that help protect and repair my skin.” Her favorite skincare product from Estée Lauder is the Advanced Night Repair. You can get to know Aerin personally through her brand accessories; each piece is mirrored by her passions. Photography Courtesy of AERIN LLC For more information on AERIN, please visit