By Angela Betancourt When sbe, the global hospitality and real estate company behind the award winning SLS Hotel brands launched a property in South Beach, it quickly became one of the city’s hottest hotels and culinary destinations for tourists and locals alike. In the wake of all the success, sbe partnered with development titans the Related Group, to build an SLS Hotel & Residency in Miami’s Brickell community. Though still under construction, the project was highly anticipated and quickly sold out. It’s not surprising then that sbe and the Related Group, along with The Allen Morris Company, have joined forces again to build another SLS property. Named the SLS LUX Brickell, the development is an elevated SLS Hotels & Residency brand that will offer an all-suite and residential experience with an astonishing amount of luxurious amenities and personalized VIP Services. Set to open in 2016, the SLS LUX Brickell is being built just steps away from the upcoming billion dollar Brickell City Centre and Mary Brickell Village. The 57 story building will boast 450 residences and a limited collection of 12 penthouse residences on the top three floors. The building was the creation of internationally acclaimed architect firm Arquitectonica who designed Canyon Ranch in Miami Beach and the American Airlines Arena among others. The interior was designed by Yabu Pushelberg, the design firm behind some of the world’s most notable hotels including the Four Seasons in Toronto and Tokyo; the W Hotel, Times Square, New York, and the St. Regis Bal Harbour. Together, both firms set out to “indulge the senses” by making art an integral part of the overall design and living experience. Museum-quality art will be prominent in all common areas by renowned artists Fernando Botero, contemporary painter Fabian Burgos, and lighting artist Ana Isabal Martinez, who designed a one of a kind LED façade. The units reflect their own sense of art and style with their imported stone vanity tops, full size mirrors by Yabu Pushelberg and premium European cabinetry with designer details. In addition to art, residents can also indulge in private residential elevators, a fitness center, a roof top pool, wine cellar , a cigar room, and two ground floor dining experiences; Katsuya and SBar. sbe founder and visionary Sam Nazarian originally came up with the LUX concept as a way to create an environment where luxury, service, creativity and fun, would all harmoniously come together. His vision also entailed offering “resident’s ultimate access in an oasis of exclusive privileges” that defines SLS living. This oasis of exclusive privileges includes a butler, on demand housekeeping, overnight shoe shine, preferred event tickets, pre-arrival provisioning / grocery shopping and delivery, translation services, a babysitter/nanny and dozens more. Additionally, residents also get full access to the other SLS Brickell hotel’s event facilities and services. Just like their other two properties, the SLS LUX Brickell has captured the world’s imagination and has become a main topic of conversation in the real estate world. Though 2016 is still more than a full year away, Miami has caught SLS fever and there are no signs of the excitement ending anytime soon. Photography Courtesy of SLS LUX Click here to view post on the November/December 2014 issue.
